About Us

Rural Space was founded by fitness trainer and hypnotherapist Vikki Heath in June 2009. It brings together 25 years of her knowledge and experience working widely within the health and fitness industry across the Midlands region.

“Our aim is to give every single client the tools to manage their thinking and to educate them on how their mind and body works so that they can live a physically and emotionally, happy, healthy life.”

We always offer a free initial consultation for any of our services to ensure that we understand your needs and are able to give you the best advice possible.

At Rural Space you’ll find a professional, friendly team, whether you’re looking for a personal trainer, looking to join a pilates or yoga class, wanting try our unique gravity training machines that change your body shape or our ‘spinning’ bikes that burn fat and improve cardiovascular fitness.

Maybe you’d like a rejuvenating beauty treatment or are seeking help in the form of hypnotherapy or pure hypno-analysis to overcome a problem or change a negative way of thinking that limits your life. Hypnotherapy helps with a wide range of issues that are explained on our ‘hypnotherapy ‘page.


Meet the team 




VikkiVikki began her career in the fitness industry over 25 years ago. In that time she has been an Exercise development officer and was responsible for the running of over 150 weekly classes in Coventry, taught classes at Fitness first and opened Rural Space 6 years ago. Vikki became a Hypnotherapist in 2003 as she felt that having the right mindset is equally as important as being physically fit and since then has helped hundreds of people overcome their fears and anxieties.  

Zoe: Zoe has been with Rural Space from the start. She trained to be a Pilates instructor and taught classes in London before coming up to Shropshire when she gained her Fitness Instructor Qualification. As well as teaching classes at Rural Space Zoe is also a trained Massage Therapist and Caci Consultant.   

Fae: Fae has been a fitness instructor and Personal Trainer for 4 years and has been involved in sport & fitness all her life. She is a Spin, yoga & Pilates instructor and has a qualification in Nutrition & Weight management. Fae has also been a swimming teacher for 8 years, teaching at the swimming club in Shrewsbury, for whom she used to swim competitively. In her own time Fae now trains and competes in Crossfit.